About Us

Get in the Game LA Supplier Resource Hub

The Get in the Game Initiative (GITG) is working to prepare suppliers in Los Angeles region for contract opportunities. Through strategic partnerships and innovative programming, the Get in the Game Initiative, led by the Get in the Game LA Coalition, provides the tools, resources, and connections for businesses to meet procurement standards, expand their opportunities, and thrive in today's competitive marketplace.

In partnership with

Get in the Game LA Coalition Founding Partners

Since the pandemic, the Get in the Game LA Coalition, led by founding partners Los Angeles Area Chamber of Commerce, LISC LA, Next Street, and Vermont Slauson, has worked to strengthen small business resilience across LA. Today, we continue this mission through initiatives like the Get in the Game LA Supplier Resource Hub, a platform designed to guide suppliers in preparing for upcoming contracting opportunities, including those tied to the 2028 Olympics and Paralympics and the 2026 FIFA World Cup. Beyond these major events, we are committed to creating long-term, sustainable solutions that ensure lasting growth and success for suppliers in LA.

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Next Street

For more than 20 years, corporations, governments, and philanthropies have hired Next Street to strengthen the small businesses they rely on. As a firm, Next Street provides end-to-end solutions — from ecosystem assessments and strategies to resource platforms and accelerators — for their clients to propel the small businesses in their communities and supply chains. Next Street solutions ultimately help small businesses, whether they are solo entrepreneurs or advanced suppliers, to unlock new revenue, build wealth, and reinvest in their communities.

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We are proud of our commitment to security and social impact

Driving an Inclusive Economy

With support from key funders, the Get in the Game LA Coalition is actively working to foster an inclusive economy by focusing on four key pillars:

Supplier Hub

The Supplier Hub serves as a platform designed to equip suppliers with the guidance, tools, and resources needed to become contract-ready. Built on a strong foundation of industry expertise, the platform offers structured support, helping suppliers navigate procurement requirements, enhance their capabilities, and position themselves for success in securing contracts.

Procurement Innovation Forums

This initiative convenes private and public sector stakeholders to strengthen the LA County procurement ecosystem. These forums serve as a collaborative space for buyers, business support organizations, and policymakers to share best practices in procurement, explore innovative contracting solutions, and coordinate efforts to drive meaningful impact.

Supplier Finance

The Get in the Game LA Collation is dedicated to enhancing financial accessibility for small and diverse businesses navigating the procurement landscape. By researching and developing flexible financing options, this initiative addresses the financial barriers suppliers often face when fulfilling awarded contracts.

Procurement Matchmaking

The Procurement Matchmaking pillar connects small and diverse suppliers with regional public and private buyers through targeted engagement opportunities, like strategic partnerships and annual procurement fairs such as OneLA Get in the Game Procurement Fair. Programming includes regional buyer procurement forecasts, buyer-supplier matchmaking meetings, and networking sessions to foster relationships.

Supplier Hub

Procurement Innovation Forums

Supplier Finance

Procurement Matchmaking

Thank you to our marketing and community partners

Brooklyn Cooperative Federal Credit Union

Brooklyn Cooperative Federal Credit Union is a community credit union and certified community development financial institution.

Communities served: Brooklyn Community District 3 (Bushwick), District 4 (Bed-Stuy), District 5 (East NY), Districts 8 and 9 (Crown Heights), and District 16 (Brownsville). We also serve Queens Community District 5 (Ridgewood).

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Greater Jamaica Development Corporation

Greater Jamaica Development Corporation is a community-building organization that plans, promotes, coordinates and advances responsible development to revitalize Jamaica and strengthen the region. Marshalling the resources of the public, private, and not-for-profit sectors, GJDC’s work expands economic opportunity and improves quality of life for the ethnically and economically diverse residents of Jamaica and for the region at large, which benefits from rational, well-planned, and sustainable metropolitan growth.

Communities served: Queens County zip codes in 114xx or 116xx.

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Hebrew Free Loan Society

The Hebrew Free Loan Society advances economic stability and opportunity for lower-income New Yorkers within and beyond the Jewish community by making safe, affordable interest-free loans. HFLS offers business loans from $7500 to $50K. HFLS is a non-sectarian lender, serving the New York City area since 1892.

Communities served: Lower income residents of NYC, Long Island, and Westchester.

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Lendistry

Lendistry is a minority-led Community Development Financial Institution. provides economic opportunities and progressive growth for business owners and their underserved communities as a source of financing and financial education. Lendistry combines the speed and convenience of technology, the knowledge and guidance of responsible lending, and the investment capital of social impactors and banks. Lendistry works with its nonprofit organization, The Center by Lendistry, to connect its business customers with technical assistance, business courses, business advisors, and access to other programs and services.

Communities served: All NYC.

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Pursuit

At Pursuit, our mission is simple: to provide businesses with affordable loans and resources so that they can reach higher, transform, and grow. Pursuit is a community-focused lender where businesses can access a variety of loan programs that provide financing with affordable rates and terms. Our easy-to-use, online application makes it possible to apply for a loan in just 20 minutes, and our fast process makes funding available in as quickly as two weeks. Pursuit Community Finance is the U.S. Treasury-certified Community Development Financial Institution (CDFI) affiliate of Pursuit.

Communities served: All NYC.

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Upper Manhattan Empowerment Zone

The Upper Manhattan Empowerment Zone Corporation (UMEZ) is an independent not-for-profit corporation, began operations on February 14, 1995, and made its first round of loans and grants in October 1996. UMEZ’s ongoing operations are not dependent on the extension of federal empowerment zone legislation. In 2017, UMEZ became a recognized Community Development Financial Institution.

Communities served: Businesses with commercial space within community board area 9, 10, 11, or 12 within Upper Manhattan (North of 110th St on Westside of 4th and north of 95th St on Eastside of 5th Ave).

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TruFund Financial Services

TruFund Financial Services, Inc. is a 501(c)(3), US Treasury-certified, Community Development Financial Institution (CDFI) headquartered in New York City and with operations in Alabama, Georgia, Lousiana, New Jersey, New York, and Texas. TruFund's mission is to help historically disadvantaged individuals and communities create thriving and resilient businesses and entrepreneurial ecosystems. Our overarching goal is to address racial and economic disparities and ensure an inclusive and equitable society by providing affordable financing paired with business advisory services to BIPOC and women-owned business enterprises (MWBEs), as well as business owners and nonprofits located in and serving low to moderate income (LMI) communities.

TruFund offers a range of products and programs including business loans, contract financing for certified Minority / Women Business Enterprises, clean energy project financing, SBA Community Advantage loans, and Real Estate Acquisition and Refinancing.

Communities served: Black- and Hispanic-owned businesses, Black- or Hispanic-led nonprofits, businesses located in CDFI qualified Investment Areas and nonprofits serving communities located in CDFI qualified Investment Areas.

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Renaissance Economic Development Corporation

Renaissance Economic Development Corporation (REDC) is a 501 c3 nonprofit organization and U.S. Treasury-certified Community Development Financial Institution (CDFI). REDC is a Business Administration-approved microlender and Community Advantage lender. Our mission is to transform low-to-moderate income and immigrant communities in New York by providing low-interest business loans, training and counseling services.

Communities served: Socially & Economically Disadvantaged individual business owners; low to moderate income; minority owned; women owned; immigrant owned business owners across all NYC 5 counties.

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Business Initiative Corporation

The Business Initiative Corporation was founded in 1994 with the mission to support economic development and induce private investments in New York State by providing below-market interest rate loans and long-term capital to the business community. As a Business Lending Company (SBLC) non-profit lender, Business Initiative Corporation focuses on loans that create jobs and uplift communities throughout New York State. Business Initiative Corporation also has a special focus on the place it was founded and operates from to this day, the Bronx. By assisting business growth and expansion by providing below-market rate loans through the SBA, and additional funds from private lenders, Business Initiative Corporation aids business growth in New York State. Business Initiative Corporation provides two loan products: SBA 504 loans and Community Advantage loans.

Communities served: Business Initiative Corporation lends only and all throughout New York State. Given Business Initiative Corporation’s office location in the Bronx in the poorest congressional district in the country, Business Initiative Corporation has a special focus on lending in the Bronx and in LMI areas.

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SmartBiz

SmartBiz is a Lender Service Provider and the leading AI-powered financing platform connecting businesses with SBA, bank term loans, lines of credit, and flexible financing options. More than 230,000 entrepreneurs have utilized SmartBiz to access funding they need, with 60% of loans made to minority, women, or veteran-owned businesses. By using our secure software, business owners can pre-qualify in less than 5 minutes and match with the bank most likely to fund their loan.

Communities served: National

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Harlem Entrepreneurial Fund

The Harlem Entrepreneurial Fund (HEF) was established in 2007 by the Harlem Commonwealth Council to provide low-income and minority entrepreneurs with supportive loan capital and technical assistance in Harlem, Washington Heights, Inwood, and the Bronx. Lending operations began in the summer of 2008, and HEF was certified by the U.S. Treasury Department as a Community Development Financial Institution (CDFI) in 2012. Since its inception, HEF has originated 360 loans for over $9 million and helped create or retain over 650 local jobs.

Communities served: Businesses, especially minority and women owned, in Upper Manhattan, the area above 96th Street in Manhattan, Washington Heights, the Bronx, and other areas of NYC

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CDC Business Finance

Since our beginning in 1978, our organization’s name and designation have changed, but one thing has remained constant: our purpose. We step up for entrepreneurs by advocating for and providing access to affordable and responsible capital. CDC Business is now one of the nation’s leading mission-based business lenders. The extraordinary growth has spanned from its’ original regional work in San Diego to now providing SBA 504 loans in three states and offering national lending products.

Communities served: We serve all states for business lending other than AK, TN, UT, VT, SD, and ND.

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Accompany Capital

Accompany Capital creates a pathway to prosperity for New York area immigrant, refugee, and underserved entrepreneurs, supporting them as they launch and grow their businesses with access to affordable credit, financial education, and training in technology and best business practices.

Communities served: Accompany Capital primarily serves clients within New York City, but also serves adjacent counties in New York and New Jersey. Primary audience is underserved entrepreneurs including refugees, immigrants, women, and veterans, in addition to start-up business owners.

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Urban Empowerment Fund

The Urban Empowerment Fund (“UEF”) is a Community Development Financial Institution (CDFI) and business loan fund. The mission of UEF is to help Minority Business Enterprises (MBEs)gain access to capital, survive, prosper, grow, create jobs, and generate individual and community wealth by providing financing and high touch development support to business owners. UEF is a subsidiary of the National Urban League.

Communities served: National

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Are you a marketing, technical assistance, or industry partner interested in joining this initiative? Fill out this form.